Viral Marketing in the News

The Seattle Times 11.20.04
"This Boston-based 'alternative media' marketing group organizes 'online street teams' that post messages 'with brand focused conversations, viral marketing content and links to product information and reviews'.. " Read

Clickz 11.19.04
"For obvious reasons, the ad community doesn't hear much about the big viral marketing flops; it only has the successes to go on." Read

Silicon.com 11.05.04
."..has virtually no operating costs because it uses the internet to handle the voice traffic and has spent minimally on marketing - no big ad campaigns, and no plans for any in the future, said Zennström - instead relying on viral marketing, or word of mouth recommendations by users." Read

Wisconsin Technology Network 10.27.04
" Home users may be more familiar with competitor WinZip, which took advantage of the Zip format's open nature to build its own product and has taken much of the desktop market. Nevertheless, Crawford called the widespread Zip format “viral marketing” for PKWare. " Read

NY Post 10.24.04
"Andrew McNamara, editor-in-chief of Game Informer magazine, said the "viral" campaign wasn't going to do much to broaden "Halo's" fan base. " Read

NY Post 10.24.04
"What is remarkable is that the spot was able to drive Dirty Vegas' success, even though there was no credit for the band, the song or the album. The concept is referred to as ' viral advertising.' " Read

The Times of India 10.24.04
"Viral marketing was efficiently done to counter Pramod Mahajan's 'We are winning' campaign. 'An atmosphere was created to make everyone, including our workers and candidates, believe that we were winning,' Desai adds." Read

Belfast Telegraph 10.18.04
"Despite being argued as not having the personal touch, no one can deny e-mail has completely revolutionised the way we communicate. This is particularly true in the marketing world where 'viral' messaging campaigns are the latest trend." Read

eMedia 10.17.04
"They intend to do viral marketing for this as the only way the public can find out where the Friday performances will be held is via SMS." Read

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